The 2014-2020 programming period suggested a new, unified approach in achieving visibility of EU funding. A common brand was developed for Interreg programmes across Europe in a harmonization effort that ensures greater visibility on all levels of cooperation. When developing our Programme’s Visibility Guidelines, we have taken this into account and provided practical examples for communicating your project activities and making them visible to the widest audiences.
One of the most important changes in planning communication and visibility in the 2014-2020 period regarding our Programme refers to using the Programme logo in all project communication and visibility issues. Individual or separate project logos or graphic elements are not allowed in the Interreg IPA Cross-border Cooperation Programme Croatia – Serbia 2014-2020. However, taking into account the need to promote specific projects of the Programme and at the same time follow the joint harmonisation of the Interreg brand, the Programme provides beneficiaries several options of customizing the Programme logo. All of these options are described in the Visibility Guidelines. The document contains information regarding the use of the Programme logo and different options of customizing the Programme logo with project-specific elements, such as acronyms and graphic elements. The Guidelines are prepared for all project partners.
Programme Visibility Guidelines also include Logotip Set – vector versions of the Programme logotips and alternative visualizations of customized Programme logo options.
Visibility Guidelines 1.0
Visibility Guidelines 1.0_Logotip set
Visibility Guidelines 2.0
Visibility Guidelines 2.0 Annexes
NEW Visibility Guidelines 2.1